C A S E S T U D Y
How a simple change
Can transform a brand
Sohnting Nice Food Products is a small business that focuses on making jams and pepper sauces.
Problem
Brand visibility. While Sohnting Nice had great products there was no logo to identify the brand.
Solution
A logo opens up opportunities to create ads, banners, labels and solves the issue with brand identity.
Concept
The client wanted to incorporate the different ingredients into the logo and keep the design bright and simple.
Sketch
Logo Concept
LABELS
Label design for jam bottles
LABELS
Label design for peppersauce bottles
LOGO
Logo (colored) and altered for social media use
BRANDING
Expanding the use of the logo for other products. Creating uniformity and enhancing brand identity.
Results
Since launching the newly branded items, post interaction and page traffic increased significantly. Reactions to the logo and labels were overwhelmingly positive. The client is hoping that the reach level and feedback will translate to an increase in sales in the future.
